I started watching season one of Dollhouse with Lauren, my sister, and she is totally hooked. I’m hooked all over again, too. I’m dying for her to get caught up completely. DYING, I tell you. I so want her to see the latest episode, the one about Sierra.
I’m really pissed that Fox canned Dollhouse. For a while, I had a show that I could watch every week that I loved. I truly think that Fox doomed it from the beginning by scheduling it at 9:00 on a Friday night. Dollhouse’s core audience is twenty-somethings, who are — for the most part — OUT on a Friday night. So unless you’re a hardcore Whedon/Dushku fan, you’re probably not going to stay in for it or watch it online the next day. We live in a fast paced world now, and most people don’t think they have the time — and they definitely don’t have the patience — to follow a story.
This is why reality shows work so well, as stupid as they are; if you miss a week, you can jump right in next week and watch without having to know what happened last week.
The people who are home on Friday nights are a little older. They’re settled down. They might be housewives or couples who are past the going out stage. This is what I call the Lifetime crowd (and I don’t mean that in a derogatory way); they faithfully watch Ghost Whisperer (which sucks) because it’s geared toward them and they’re home anyway. This is why Ghost Whisperer (again, sucks) got more ratings than Dollhouse.
If Fox had just done a little more thinking and scheduled Dollhouse on, say, a Tuesday night, they wouldn’t be so disappointed by the low (two million) ratings. I mean, you can’t schedule a show at a time when its core audience is out drinking, eating, or watching a MLB game and then turn around and whine that the ratings are low. It’s pretty DUH, actually. The show is very intriguing and there is so much potential for it.
Of course, all of this ranting won’t undo what has been done: Dollhouse will finish out this second season two episodes at a time and then be gone completely from the network. I’d like to think that another network with more common sense will pick it up, but the fact that Whedon is writing to finish the series tells me that it probably won’t happen.
At least I get a double fix every week now.