Make a Facebook Page a Group Admin

Photo by William Iven on Unsplash

Recently Facebook started rolling out a new feature: the ability to make a Facebook Page the administrator of a Group. Through this feature, you can now post to your Group as your Page. This eliminates a lot of headache for authors using a pen name. Previously, authors who were using an anonymous pen name or who wanted to separate their personal life from their business had to create a second Facebook account, because you could only post to a group through your personal profile. This was kind of a pain in the ass, though, because then you had multiple accounts to run, plus your author Page(s) and Group(s).

For example, if I’m running a pre-order for my upcoming release, I would:

  • post to my reader Group through my author profile to let my inner tribe know first
  • post to my author Page to let all of my fans know
  • post to my author profile to let all of my author friends and a few readers know
  • post to my personal profile to let close friends and family know

As you can imagine, this gets exhausting—especially if you have a limited supply of energy in the first place. Who has time to deal with all that on top of running a business, writing a new book, and managing a chronic illness?

I saw that a couple friends had been able to make their Pages an admin of their group, and desperately wanted to know how. At the time, though, Facebook was just rolling out this feature and only a percentage of users were getting access. So I continued with my lengthy process—until Facebook released the feature wide and I accidentally stumbled upon it.

I figured I’d share the steps with you so that you can make your life a bit easier, too.

  1. Go to your Facebook author Page. As far as I’m aware, this feature can only be set up while on the desktop/browser version of Facebook (not the mobile or tablet versions).
  2. On the lefthand side, you’ll see your tabs. There is now a Groups tab. Click on that.
  3. There will be a prompt to connect a Group with your Page. You can do this with multiple Groups that you run, by the way. However, I don’t think you can do this with Groups that you’re just a member of. Follow the prompts and Facebook will make your Page an administrator of your Group.
  4. Go to your Group; you can now post as your Page! There will also be an automatic notification to the Group that you’ve made your Page an admin.
  5. When you visit your Page now, there will be a Group widget at the top (much like the Shop widget). Fans of the Page will now see your Group, and members of your Group will be able to see the latest Group post right from your Page.
  6. If you want to rearrange your tabs in the menu, by the way, Facebook has a step-by-step guide. I currently have my Shop tab first, then my Groups.

I’m hoping this new feature will allow for easier growth of my Group. At the very least, it’s cut down on the amount of time it takes for me to manage everything. Now I can deactivate my author account and simplify things a bit!

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Lessons Learned

via Unsplash

Five years ago, when I first started out on my publishing journey, I naively thought that I could use my existing social media for my new business. It wasn’t hard to separate business from personal at first, but everything changed when I signed with my publisher. Suddenly authors were friend-requesting me on Facebook, even though I’d resolved to keep my personal profile separate from my business page. I felt bad denying requests, though, and soon my feed became a mix of everything ever.

A friend suggested I make a separate account strictly for business. She’d done so and, even though it was one more account to manage, it’d helped her separate the two. I still stubbornly insisted that I only wanted one. Over the years, readers began friend-requesting me from my reader group. It was fun being friends with both readers and colleagues as well as my IRL family and friends, but it also got tricky.

For example, if I wanted to go on Facebook just for fun, there was no avoiding work-related things. If a friend tagged me in an off-color meme, I had to do damage control.

Keeping the two separate was getting more and more difficult. I kept tossing the idea around, but hesitated because creating a second account and moving people, pages, and groups around would be a gargantuan task. It wasn’t as if I had spare hours to just sit around cleaning up my social media act.

This weekend I decided it was time, though. Today I sat down and created a separate Facebook; soon I’ll be doing the same for Twitter. If you’re an author, reader, or someone else in the book biz and you get a friend request from this account, it’s really me. I’m friend-requesting here and there, though, so it doesn’t get too tedious or hard on my wrists. Feel free to add me if I haven’t already made it to you!

There’s an old saying that you can’t mix business with pleasure, and even though I love what I do, it’s still true. I’m really looking forward to being able to sign into Twitter, for example, and just see book stuff.

Speaking of book stuff, today I hit 28K for Any Other Love. I’m thinking about release dates now, and I’ll be able to share more info soon! 💜

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