Recently Facebook started rolling out a new feature: the ability to make a Facebook Page the administrator of a Group. Through this feature, you can now post to your Group as your Page. This eliminates a lot of headache for authors using a pen name. Previously, authors who were using an anonymous pen name or who wanted to separate their personal life from their business had to create a second Facebook account, because you could only post to a group through your personal profile. This was kind of a pain in the ass, though, because then you had multiple accounts to run, plus your author Page(s) and Group(s).
For example, if I’m running a pre-order for my upcoming release, I would:
- post to my reader Group through my author profile to let my inner tribe know first
- post to my author Page to let all of my fans know
- post to my author profile to let all of my author friends and a few readers know
- post to my personal profile to let close friends and family know
As you can imagine, this gets exhausting—especially if you have a limited supply of energy in the first place. Who has time to deal with all that on top of running a business, writing a new book, and managing a chronic illness?
I saw that a couple friends had been able to make their Pages an admin of their group, and desperately wanted to know how. At the time, though, Facebook was just rolling out this feature and only a percentage of users were getting access. So I continued with my lengthy process—until Facebook released the feature wide and I accidentally stumbled upon it.
I figured I’d share the steps with you so that you can make your life a bit easier, too.
- Go to your Facebook author Page. As far as I’m aware, this feature can only be set up while on the desktop/browser version of Facebook (not the mobile or tablet versions).
- On the lefthand side, you’ll see your tabs. There is now a Groups tab. Click on that.
- There will be a prompt to connect a Group with your Page. You can do this with multiple Groups that you run, by the way. However, I don’t think you can do this with Groups that you’re just a member of. Follow the prompts and Facebook will make your Page an administrator of your Group.
- Go to your Group; you can now post as your Page! There will also be an automatic notification to the Group that you’ve made your Page an admin.
- When you visit your Page now, there will be a Group widget at the top (much like the Shop widget). Fans of the Page will now see your Group, and members of your Group will be able to see the latest Group post right from your Page.
- If you want to rearrange your tabs in the menu, by the way, Facebook has a step-by-step guide. I currently have my Shop tab first, then my Groups.
I’m hoping this new feature will allow for easier growth of my Group. At the very least, it’s cut down on the amount of time it takes for me to manage everything. Now I can deactivate my author account and simplify things a bit!