I’m so excited to announce that I’m hanging up a shingle for blurb writing services. Writing the blurb—or product description—can be the hardest part of the publication process for authors. I have to admit that I actually enjoy writing blurbs; sometimes I even write them before I’ve written the book!
Recently Facebook started rolling out a new feature: the ability to make a Facebook Page the administrator of a Group. Through this feature, you can now post to your Group as your Page. This eliminates a lot of headache for authors using a pen name. Previously, authors who were using an anonymous pen name or who wanted to separate their personal life from their business had to create a second Facebook account, because you could only post to a group through your personal profile. This was kind of a pain in the ass, though, because then you had multiple accounts to run, plus your author Page(s) and Group(s).
For example, if I’m running a pre-order for my upcoming release, I would:
post to my reader Group through my author profile to let my inner tribe know first
post to my author Page to let all of my fans know
post to my author profile to let all of my author friends and a few readers know
post to my personal profile to let close friends and family know
As you can imagine, this gets exhausting—especially if you have a limited supply of energy in the first place. Who has time to deal with all that on top of running a business, writing a new book, and managing a chronic illness?
I saw that a couple friends had been able to make their Pages an admin of their group, and desperately wanted to know how. At the time, though, Facebook was just rolling out this feature and only a percentage of users were getting access. So I continued with my lengthy process—until Facebook released the feature wide and I accidentally stumbled upon it.
I figured I’d share the steps with you so that you can make your life a bit easier, too.
Go to your Facebook author Page. As far as I’m aware, this feature can only be set up while on the desktop/browser version of Facebook (not the mobile or tablet versions).
On the lefthand side, you’ll see your tabs. There is now a Groups tab. Click on that.
There will be a prompt to connect a Group with your Page. You can do this with multiple Groups that you run, by the way. However, I don’t think you can do this with Groups that you’re just a member of. Follow the prompts and Facebook will make your Page an administrator of your Group.
Go to your Group; you can now post as your Page! There will also be an automatic notification to the Group that you’ve made your Page an admin.
When you visit your Page now, there will be a Group widget at the top (much like the Shop widget). Fans of the Page will now see your Group, and members of your Group will be able to see the latest Group post right from your Page.
I’m hoping this new feature will allow for easier growth of my Group. At the very least, it’s cut down on the amount of time it takes for me to manage everything. Now I can deactivate my author account and simplify things a bit!
I can’t believe we’re already almost halfway through 2017. The past six months have been tumultuous, to say the least—not just in the publishing industry but also throughout the world and in my personal life. At this point I’m writing just to give myself some sort of center of gravity.
Or maybe it’s way too late for that.
Toward the end of every quarter, I review my current business plan and see where I’m at. I also re-evaluate my writing goals for the year. I try to keep track of that here on my blog but yeah. I posted my original plan toward the end of last year, but forgot to post when I updated my plan in March. So if it seems like you’re missing something, that’s why.
I recently realized that I was pressuring myself to write every book as a series just for the sake of writing a series. Sometimes books truly are standalones and there isn’t enough story to span over three, five, or more books. It took me a long time to stop being stubborn and “should”ing on myself. I also had to acknowledge that my series wasn’t selling well enough to justify writing yet another book.
I did write a fourth book for the SOF series, but it just didn’t feel genuine to me. I ended up scrapping thousands of words because I can’t publish something I’m not proud of, even if it means losing money or ending a series a bit early. I look at it this way: if I’m not into it, my readers won’t be, either.
Right now I’m writing the companion novel to Just One More Minute—small town f/f romance Any Other Love. It will be released this summer.
I’m also working on a new series that will begin this fall.
I’m still working on getting my books back into paperback editions; I’ve been using Vellum to format my ebooks and when they announced they’d be adding paperback formatting this summer, I decided to wait for that. If you’re an indie on a Mac, I highly recommend Vellum. It’s amazing.
Marketing and Platform Building
I’ve been trying some new marketing strategies, mainly to build my email list. To be completely raw here, I have little to no marketing budget (though I’ve been doing a lot of copywriting in an effort to change this). Much of what I do has to be at low financial cost right now. This includes:
using Instafreebie, Bookfunnel, and Noisetrade to give away copies of books in exchange for readers’ email addresses and permission to join my list
joining cross-promotions with other authors in my genre
organizing my own cross-promos (though admittedly this is a lot of work and akin to herding kittens)
When my new book comes out this summer, I’ll have a small advertising budget, but I’m planning on doing more advertising for my new series.
I’m also working on expanding my social media platform—mostly on Facebook. Throughout the past five years, I’ve determined that the majority of my readers and intended readers hang out on Facebook. This is backed up by research conducted by marketing experts (see Smarty Pants Book Marketing Podcast: Episode 39).
Recently I separated my personal and business Facebook profiles. I’ve also been making an effort to post to my author page three to five times a week, with more frequent posts in my reader group (as well as more live videos). I’m considering doing some takeovers again, though in the past I felt that they were very time-consuming with only a small amount of ROI.
Mostly, though, I’m spending my time writing.
Basically I’m going to regain momentum in the second half of this year. I’d love to get back to releasing every two or three months.
I’ll have more details—and actual dates—soon.
Get a Free Copy of Diving Into Him
Jett might be sober, but she can’t kick her addiction to Koty.
Join my email list to get your FREE ebook copy. Click here!
Sex, drugs, and rock ’n’ roll—that was Jett Costa’s old life. After her wildly popular band falls apart, she’s determined to remain sober and rebuild her career. There’s just one problem. The only person who still has any faith in her is her ex-boyfriend Koty, and Jett isn’t sure that she can keep her hands off him.
Maybe living together wasn’t such a great idea after all.
She may have been sober when she made that decision, but she definitely wasn’t when she agreed to play a show on behalf of a band that no longer exists at one of the biggest bars in Boston. Now she has less than three weeks to get her new band together. Can she ignore the sizzling sparks that fly between her and Koty every time they play?
Five years ago, when I first started out on my publishing journey, I naively thought that I could use my existing social media for my new business. It wasn’t hard to separate business from personal at first, but everything changed when I signed with my publisher. Suddenly authors were friend-requesting me on Facebook, even though I’d resolved to keep my personal profile separate from my business page. I felt bad denying requests, though, and soon my feed became a mix of everything ever.
A friend suggested I make a separate account strictly for business. She’d done so and, even though it was one more account to manage, it’d helped her separate the two. I still stubbornly insisted that I only wanted one. Over the years, readers began friend-requesting me from my reader group. It was fun being friends with both readers and colleagues as well as my IRL family and friends, but it also got tricky.
For example, if I wanted to go on Facebook just for fun, there was no avoiding work-related things. If a friend tagged me in an off-color meme, I had to do damage control.
Keeping the two separate was getting more and more difficult. I kept tossing the idea around, but hesitated because creating a second account and moving people, pages, and groups around would be a gargantuan task. It wasn’t as if I had spare hours to just sit around cleaning up my social media act.
This weekend I decided it was time, though. Today I sat down and created a separate Facebook; soon I’ll be doing the same for Twitter. If you’re an author, reader, or someone else in the book biz and you get a friend request from this account, it’s really me. I’m friend-requesting here and there, though, so it doesn’t get too tedious or hard on my wrists. Feel free to add me if I haven’t already made it to you!
There’s an old saying that you can’t mix business with pleasure, and even though I love what I do, it’s still true. I’m really looking forward to being able to sign into Twitter, for example, and just see book stuff.
Speaking of book stuff, today I hit 28K for Any Other Love. I’m thinking about release dates now, and I’ll be able to share more info soon! 💜